Are Your Old Polo Shirts Costing You Business? The Hidden Impact of Worn-Out Uniforms
Yes, your worn-out polo shirts are silently costing you business every single day. Faded logos, frayed collars, and pilling fabric send an unmistakable message to potential clients: if you don't care about your appearance, why would you care about their project? I've spent over fifteen years working with businesses on their brand presentation, and I can tell you that the difference between a company wearing fresh, crisp uniforms and one sporting shabby polos is measurable in lost revenue. Your team's appearance is often the first, and sometimes only, impression you'll make on a prospect. Let's talk about why those "perfectly functional" old shirts might be your biggest marketing mistake. The Psychology Behind First Impressions When a potential client sees your team, their brain makes snap judgments in less than seven seconds. That worn polo with the peeling logo? It's not just a shirt. It's a billboard advertising that your business cuts corners. R...